MSN's Silver Bullet?

From c21media.net:-

MSN UK's first original commissioned web series, Kirill, proved a hit online. But why was it done, and what are Microsoft's long-term video ambitions? Adam Benzine talks to the project’s key players.

In late October last year, a project called Kirill (left) was quietly released onto the web. The idea was for it to be a viral phenomenon, building slowly via intrigue and word of mouth. "What is Kirill?" people would ask. A type of whale food? A hot new band, perhaps? Or maybe a cutting-edge fashion store?

Within days, however, full details of the project had spread like wildfire across the internet. Perhaps a little predictably, too, when you consider what the project was: the first original sci-fi web series to be commissioned by MSN UK, Microsoft’s web services division.

MORE HERE:-
http://www.c21media.net/features/detail.asp?area=2&article=48210

MORE ON KIRILL HERE:-
http://storygas.blogspot.com/2008/10/online-drama-kirill.html