From TVweek.com:-
"It may not be as catchy as Year of the Rat or Year of the Dragon, but I’m declaring 2009 the year of branded Web video.MORE HERE:-
I’m not just talking about brand integration—i.e., product placement—in a Web series, though I think that category will continue to thrive as online video spending keeps rising next year.
(Remember, eMarketer predicts 45% growth in online video advertising dollars in 2009. Not too shabby, as Adam Sandler says in “The Chanukah Song.”)
I’m specifically talking about videos that are actually created by brands."
http://www.tvweek.com/news/2009/01/column_investment_tip_for_2009.php
One of the shows mentioned in the article is the Adobe-funded show AGENCY OF RECORD
Set against the backdrop of her bosses' taurine-fueled slapfight, one young WTFWorldwide designer battles for relevance amid ridiculous deadlines, apathetic leadership, and ironic hipster fashion.
"AGENCY OF RECORD" EPISODE ONE HERE:-
Great review and interview with the team at Tilzy.tv
Here’s the premise: Dave and Rick are aging creatives (who are nothing like Don Draper). They’re basically your over-the-hill, embarrassing uncles who try way to hard too look like they still hang out with the ambivalently popular crowd at RISD.MORE HERE:-
They work at an advertising agency called WTF Worldwide, (which is nothing like Sterling Cooper - sorry, my only exposure to ad agencies is through Mad Men), and have a boss that holds virtual meetings in Second Life.
Sierra’s the new girl. She’s your aunt who’s more mature than anyone else in the family (like Peggy!). For the purpose of her career and emotional stability, she tries to set Dave and Rick straight.
http://www.tilzy.tv/you-suck-at-photoshop-guys-and-adobe-debut-agency-of-record.htm
AGENCY OF RECORD HOME SITE HERE:-
http://www.mydamnchannel.com/Big_Fat_Brain/Agency_of_Record/Episode1_1076.aspx
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