Thursday, 19 March 2009

Bebo cuts back drama budgets and brand deals

web drama online drama bebo kate modern lauren
Bebo is to focus on short, low-budget drama series rather than the marathon runs of daily dramas such as KateModern because of the "exhausting" workload involved.

The social network is also keen to move away from signing multiple brand-integration deals with commercial partners in favour of a single sponsor per series.

Speaking at Broadcast's TV Drama Forum, Bebo European managing director Kate Burns said non-scripted formats such as The Gap Year were easier to sell to advertisers and cheaper to make.

No comments: