Friday, 2 September 2011

Why free webseries will be successful? - Favourite Posts: Chris Anderson and Freeconomics

This is the last of my reposting some of my favourite webseries posts this month...

(Original "Chris Anderson: why free works" - post here)

Been meaning to link to this for ages - under the
Recommended Reading

Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero. The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try massively multiplayer online games. Virtually everything Google does is free to consumers, from Gmail to Picasa to GOOG-411.

The rise of "freeconomics" is being driven by the underlying technologies that power the Web. Just as Moore's law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero.

Free! Why $0.00 is the Future of Business


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