Via the awesomeWebSeries Today
Great blog post on this very specific aspect of online storytelling, written by Tom Liljeholm
The uncanny valley of Transmedia Storytelling
The ludic marker was a way to inform participants that they were taking part of something fictional. There were three main ways to create a ludic marker;
•The popup disclaimer, leaving websites themselves intact and ‘unharmed’ by the not-so-seamless conducts.
•The constant marker, putting a symbol, logo or other common denominator on all pages and content, making sure that when participants understood that they were in fact playing a game, they would not have to doubt weather or not new content was a part of the experience or not.
•The spectacular setting, where the story was simply so unbelievable that it had to be obvious that it was not real.
I have seen a growing trend of making transmedia experiences ‘seamless’. A lot of people seem to think that immersion can only be achieved when people actually think that a story is real. I am here to tell you why you are wrong and why that is bad.
MORE HERE:- http://tea4twoentertainment.tumblr.com/post/6520633671/the-uncanny-valley-of-transmedia-storytelling
Tom Liljeholm on TWITTER @tomliljeholm
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