Wednesday, 24 March 2010

KateModern on The Money Programme - Media Revolution

Mentioned this almost exactly a year ago here!

Here's an extract.

KateModern Mention on TV

From BBC News Money Programme:-
A decade ago, the UK was a net importer of television programmes. Now we're one of the most powerful players on the international television stage, exporting more than half the world's TV "formats".

Consumers are changing the way in which they watch television
But a transformation in the way viewers consume television is turning the industry's business model on its head and threatening the long-term future of this, one of the UK's most significant creative industries.

'Profound' changes
All the UK's major broadcasters have set up websites to allow viewers to watch their programmes via the computer, while social networking sites such as Bebo are carrying television content and even originating their own shows.

As the lines between television, the internet and social networking sites blur, this presents exciting but controversial new opportunities to bring advertising revenue into programmes.

Experts predict a future in which broadcasters gather substantial amounts of information about viewers and sell this data to advertisers who target their messages much more precisely than at present.


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