Thursday, 23 July 2009

Get your web series sponsored? 10 things to do.

Thanks once again to
for spotting this, - awesome article by the awesome Chris Albrecht at the awesome New Tee Vee.
If the notion that all you had to do was create a web series and advertisers would come ever truly existed, it’s all but dead now. Getting a sponsorship deal for your series takes almost as much work as creating the series itself.

Think like a marketer.
Think “in” and not “around.”
Think socially.
Think about distribution.
Think deeper about brands.
Think about the specific industry.
Think about brands early on.
Think celebs.
Think about the RFP. (Request for Proposal)
Think about the ROI. (Return on Investment)


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