How To Engineer A Movie Hit - Malcolm Gladwell

From The New Yorker:-

Malcolm Gladwell talks about success in the film industry and engineering hits. From the 2006 New Yorker Festival.

LINK HERE:-
http://www.newyorker.com/online/video/2006/10/09/predictable

Gladwell covers Dear Frankie, the Death of Diana, The Interpreter, and nobody knowing what constitutes the sublime.
And a great summary here from The Krieger Group:-

Several years ago, Malcolm Gladwell gave an interesting talk for The New Yorker Festival in which he reported on a group of researchers who had developed algorithms to predict whether a script could be developed into a hit movie. The researchers used a technique called neural networks to predict, based upon elements of the script, if the movie would be a box office smash. In fact, the researchers were able to predict the profitability of a movie accurately 6 out of 9 times, even before the director or cast was chosen. In several cases they were within several million dollars. Now 6 out of 9 may not seem great, but Hollywood’s record is poor; successfully predicting gross revenues on only 1/3 of their movies (after all, if they did not think it was going to be profitable they would make the film, unless its Woody Allen).

MORE HERE:-
http://thekriegergroup.com/blog/?p=18

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