Tuesday, 3 February 2009

Online Comedy web series - EASY TO ASSEMBLE - IKEA brand integration

From easytoassemble.tv:-
Easy to Assemble follows Illeana Douglas as she quits her Hollywood career and goes to work at IKEA Burbank in an attempt at a ‘normal life.’ However your past is often more difficult to leave behind than you think. Especially when Hollywood craziness with its gossip columnists, stalkers and celebrity friends follows you. Can Illeana assimilate in "civilian" life and prove that "art is where you make it?"
easy to assemble web series season 1 ikea web show

There seems to be two home sites for "EASY TO ASSEMBLE".

Season One seems to be here:-


EASY TO ASSEMBLE - Episode 1 - Training Day

Episode 1 of Easy To Assemble. Illeana Douglas's first day on the job. Can she survive?

Easy To Assemble costars Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, Kevin Pollack, Robert Patrick, Ed Begley jr. and others.

EASY TO ASSEMBLE - Episode 10 - Art Is Where You Make It
(billed as Ep9 on home site because the pilot is counted as ep 1?)
In the Season One finale of Easy to Assemble, Ed Begley helps Illeana realize that "art is where you make it."
Article here:
IKEA is promoting the line, “Easy to Assemble” with an online video series starring director Illeana Douglas and co-starring Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, Kevin Pollack, Ed Begley Jr. and Robert Patrick. Twenty co-worker training videos, initially rolled out online on the SVX channels at YouTube and Metacafe, feature playful if slightly embarrassing moments for staff and guests at an IKEA store in Burbank, California. The campaign is supplemented by a specially designed site, www.easytoassemble.tv.
IKEA based web series easy to assemble

DMW Vlog: Illeana Douglas On Writing, Acting and Producing for the Internet

Los Angeles Actress Illeana Douglas has moved from starring in big productions such as Cape Fear, Seinfeld and Ugly Betty to try her hand at writing and directing. Most recently, she is the creator of an original web series called Easy To Assemble, sponsored by Swedish furniture giant IKEA...

...It has now been picked up by CBS's online component TV.com. In this interview, she talks about why she thinks that branded content is the way of the future, her vision for Easy To Assemble and the quirky band Sparhusen as well as what it means to be an artist in a digital age. Interview by Jay Baage.

Easy to Assemble Premiere Party- via Current.com

EASY TO ASSEMBLE Season Two Home Site - seems to be here:-

Easy To Assemble ikea web series product integration online comedy

Easy To Assemble Cast Interviews

Illeana Douglas's Web Series

Easy to Assemble: Flying Solo (Part 1)

The winner of IKEA's coveted 'Co-Worker of the Year' is revealed, but that's only the beginning. Illeana, Justine and their fellow IKEAns are on a plane bound for Sweden, where new co-workers, new relationships and 'bitter' rivalries combine to re-define 'in-flight entertainment.'

Easy to Assemble: Flying Solo (Part 2)

Illeana realizes who her real friends are, while Store Manager Erik (Eric Lange) makes a possible love connection with Sam (Mia Riverton)

Easy to Assemble: Flying Solo (Part 3)

The special Flying Solo miniseries concludes with what else? A groovy disco dance number. Shake your groove plane and boogie down to Sparhusen's new single: 'Mile High Club' (available for download at http://www.cdfreedom.com/sparhusen)

EASY TO ASSEMBLE series blog here:

Can you embed? YES
Can you comment? YES
Also on youtube? YES
Forums? not found
Blog? YES

What do you think?
In 3 words? Or score out of 10?
See COMMENTS below

CLICK HERE for all links to ONLINE COMEDY web series



Sarah said...

These are pretty cool imo, Supermarket to the Stars is pretty funny too (actually maybe funnier?) I hadn't heard of either, the playcounts on the youtube channel are pretty low, do you think many people watched them?

storygas said...

Hey Sarah -- I've not seen Supermarket to the Stars -- will check that out...

Re. playcounts on youtube -- interesting... The makers could say that its being watched on the 'official channel' -- but as we've seen with hits, hits are viewed everywhere...

Here's the thing... and I hope to explore this over the posts and open up the converstation...

I don't think that high production values lead to a hit.

There. I've said it.

It won't be a hit however well written, performed, edited or even lit.

If it feels pre-produced -- i.e. if there's no life around the show... there's no way or incentive, or urge, or encouragement for viewers to interact with the show or each other or both...

...then it won't be a hit.

We want a sense of the creators being 'among us' - rather than completing and transmitting their work to us.

If they don't... we might as well be watching something on TV?

Sarah said...

Hmmmm, I think I have my foot in both camps on this one, I think there is room for both high production value stuff ( what we know as TV to date), and the emerging "internet style of production value.

I don't always want to interact with what I'm watching, I often feel that people are interacting just for the sake of it, as opposed to adding any value, so while I might take note of some comments, or the number of comments, I don't feel the need to read them, or to participate myself.

Also sometimes the online 'Community' can be pretty alienating so I'd rather not jump in. There's a lot of sexism and negativity in the comment boxes on sites such as youtube and it can get pretty wearying.