Wednesday 12 November 2008

The medium and the message




From bbc.co.uk:

The medium and the message

Hobbling the internet to keep television safe is a bad idea, says Bill Thompson

There are often moments during the widespread adoption of transformative technologies where an old way of thinking or doing business is so threatened by the new possibilities that its adherents call on those with political power to "Do Something!"

It never works.

If the music industry had spent more time thinking of ways to deliver great music to its customers over the internet and less lobbying politicians and suing potential customers it would probably be thriving by now.

Book publishers, less certain of their own importance, are taking notice of the exciting experiments at Faber & Faber and Penguin instead of looking for protectionist legislation to keep the new media world at bay.

Regulation redux
And for a while it looked like television was keen to embrace the possibilities for online delivery and greater engagement that the network offered.

Yet now it seems that Culture Secretary Andy Burnham thinks television in the UK is so special that it needs to be kept safe from attack by the nasty people of the online world.

Apparently it is time to "even up" regulation between the internet and television because those producing online material get an easy ride.


MORE HERE:-
http://news.bbc.co.uk/1/hi/technology/7644849.stm


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